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Guide · UGC ads
How to make a UGC-style TikTok ad with AI
Make UGC-style ads for TikTok and Reels with AI: a hook in the first seconds, vertical format, a consistent creator face and the cost per clip.
- 9:16
- Hook in the first second
- Same creator in every ad
Short answer
Write a hook for the first second, generate the clip in vertical (9:16) with the UGC Hook template and use a saved character so the same creator appears in every ad. A 5-second Seedance 2.0 clip costs 15 credits at 720p, and 12 with Fast for testing hooks.
Updated:
Step by step
- 1
Write the hook
An action or line that stops the scroll: the product in hand, a reaction, a question. Describe it at the start of the prompt.
- 2
Create your creator
Save a character (4 credits) with the face you want in your ads and call it by its @handle in every prompt.
- 3
Use the UGC Hook template
Handheld, vertical and the product always in frame, in a 8-second clip for 42 credits.
- 4
Test several hooks
Generate several versions with Seedance 2.0 Fast (12 credits for 5 seconds at 720p) and render the winner with Seedance 2.0.
- 5
Export in vertical
Keep the aspect ratio at 9:16 for TikTok, Reels and Shorts.
Example prompts
Put your character and your product in place of the examples.
Unboxing
@your-character opens a box and takes out the product, genuine surprise, natural room light, handheld, vertical.
Before and after
@your-character shows the problem, then the result with the product, medium shot, handheld, vertical.
Reaction
@your-character tries the product and reacts to camera, close-up, morning bathroom light, vertical.
What makes a UGC ad work
The first second decides whether people keep watching. Show the product early and keep one message per clip.
Make it feel shot on a phone: handheld, real light and an everyday place.
Work out the cost of your tests
The cost calculator tells you how many credits your hook variations need and which plan covers them.
Templates for this guide
Each template has its own page with a preview, the credit cost and a link to the studio.
Frequently asked questions
Can I use the same face in every ad?
Yes. Save a character (4 credits) and write its @handle in every prompt.
Which format should I use for TikTok?
Vertical (9:16). It's the same for Reels and Shorts.
How much does a UGC ad cost?
A 5-second clip costs 15 credits at 720p with Seedance 2.0 and 12 with Seedance 2.0 Fast. The studio shows the cost before you generate.
Try it in the studio
New accounts get 10 starter credits for images. Video starts on the Creator plan, and the cost is shown before every generation.