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Short answer
Price AI video on the value of the deliverable, not the generation cost, but know that cost exactly. On the KreatorFlow Business workspace (2 seats, $217.00 a month, about $0.05 a credit), a 15-second social ad cut from 9 Seedance generations is about $6.51; 12 of them a month is about $78.12. The three common models are per deliverable, monthly retainer and performance tied.
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How to build an AI video quote
- 1
Define the deliverable
Length, format, number of versions and revision rounds. A clear unit makes every other number easy.
- 2
Cost the generations
Shots per deliverable times takes per shot times the credit cost, plus voice and lip sync if used.
- 3
Add your time
Concept, prompting, editing, review and client calls. This is most of the price.
- 4
Choose the model
Per deliverable, monthly retainer or performance tied, depending on how much of the result you control.
Generation cost per deliverable on Business
Credits from the studio's credit code; cost at 2 seats on the Business workspace ($217.00 a month for 4,500 shared credits with the daily bonus claimed).
| Deliverable | Credits | Generation cost |
|---|---|---|
| 5 s Seedance 2.0 clip, 720p | 15 | $0.72 |
| 10 s Seedance 2.0 clip, 1080p | 60 | $2.89 |
| 10 s Seedance 2.5 clip, 720p | 47 | $2.27 |
| 30 s talking presenter (Lip Sync), 720p | 120 | $5.79 |
| 15 s social ad, 9 generations | 135 | $6.51 |
| 12 such ads a month | 1,620 | $78.12 |
Three ways to price AI video
Agencies use the same models as for any creative work. What changes with AI is speed and volume:
- Per deliverable: a fixed price per finished ad or clip, with set revision rounds. Best for one-off projects and new clients.
- Monthly retainer: a set number of deliverables a month for one fee. Best for ongoing social and paid content.
- Performance tied: a lower base plus a bonus on agreed results. Only when you also run the testing and can see the data.
Know your cost floor
Generation is a small line. 12 short ads a month uses about $78.12 of credits on Business, so a price built on generation cost alone undersells the work. Write it into the estimate anyway: it keeps scope honest when a client asks for more versions.
Track your takes per approved shot for a month. It is the number that turns a credit price into a reliable cost per deliverable.
Rights and consent, in writing
Before production, agree who supplies and owns each input: logos, product photos, faces, voices and music. Use real people's faces and voices only with their consent, and label realistic AI people as AI where the platform asks for it.
Set up the team
KreatorFlow Business is $79.00 per seat plus a $59.00 workspace base, 2 seats minimum, with one shared credit balance and shared assets. Save a character per client brand so every deliverable keeps the same face and style.
Frequently asked questions
How much should an agency charge for an AI video?
Price the deliverable on its value and your time: concept, prompting, editing and revisions. Generation cost is the floor, not the price; on Business a 15-second social ad is about $6.51 in credits.
Should we tell clients we use AI?
Yes. Say how the work is made, and label realistic AI people where platforms require it. Clients buy the result and your judgement.
How do we handle revisions?
Set a number of revision rounds per deliverable and define what a revision is (a new take of a shot, a new script, a new edit). Extra rounds are billed.
Can clients run the videos as paid ads?
Videos made on a paid plan can be used commercially, if you have the rights to every input and the ad follows the platform's rules.
